Supercourt Sneakers

3Decide is a company that specializes in providing high-tech visual solutions that transform the way companies relate to their audience and achieve their goals, both online and in physical spaces.

As a technology company, 3Decide goes further with its projects, looking for new ways to push its team to explore and develop new ideas. With more than 10 years' experience, it focuses on the core areas of each business: Management, Marketing and Sales, where it seeks to create inspiring projects within these areas that allow it to present its innovative solutions and differentiate itself in the market in which it finds itself.

The growing demand for more immersive and customizable shopping experiences, as well as increasingly demanding consumers, represents a significant market opportunity. Thus, the possibility of observing and exploring products in 3D transforms the purchase and aids decision-making. In addition, it provides a complete personalization experience, where the user has the possibility of adjusting the product according to their taste. By adopting this technological solution, brands are taking an innovative stance and paying attention to customer expectations, setting themselves apart from the competition.

The aim was to develop a technological solution that would not only facilitate the presentation of a given model of the brand's footwear, but would also allow the various layers and dimensions of the product to be explored. 3Decide therefore developed a 3D model which, through its viewer, allows the user to “deconstruct” the model, making it possible to observe the material, the color, among others. On the other hand, using 3Decide's own technologies that it has been working on over the years, such as the 3D viewer, it has made it possible to create a solution that consists of a configurator in which the user has access to various options. As such, the project created provides a detailed and interactive experience, giving users the chance to get to know the product and customize it according to their preferences and tastes before making the purchase.

• Detailed product presentation
• Possibility of personalization, which makes the experience adaptable to each user
• Versatile tool for points of sale
• Adoption of innovative brand positioning