Showroom Tektónika

The Preceram Group has family origins and is made up of several Portuguese companies with extensive experience and knowledge of the construction sector and the manufacture of materials. Present in the center of the country, all products are created to be advantageous solutions for architecture and people, to help with health and well-being and to reduce energy consumption.

The Preceram Group's resolutions promote clear, fast, economical construction and make it possible to improve the thermal and acoustic performance of buildings, indoor air quality and the flexibility of spaces, with the aim of cooperating for guaranteed comfort in each customer's home. As an innovative company, the Preceram Group is always on the lookout and, as such, its communication is carefully crafted with the aim of attracting the public, which has led it to research new communication tools that allow it to do just that.

Tektónika, one of the largest national construction fairs, was held in May 2023 in Lisbon, bringing together the main players in the field, from the developer to the end customer, including investors, designers, builders, manufacturers, distributors and installers. As this was such an important event, the Preceram Group took the opportunity to highlight its products in an innovative way.

The 3Decide team developed a virtual tour as a commercial sales tool, allowing the group’s products to be presented in a captivating and attractive way. In this way, they were able to showcase the various features of these products through images and videos, providing an immersive experience for current and potential customers, highlighting their presence and competitiveness in the market in which they operate.

The aim was to introduce the company and its products to current and potential customers. The 3Decide team therefore developed a virtual tour, which allows the user to visit the entire Preceram Group stand, focusing on the brands belonging to the group such as Volcalis mineral insulation and mineral wool or Gyptec plasterboard. In order to enrich the experience, content such as detailed documentation, attractive videos, how-to tutorials, photographs and 360 videos have been added to give a more complete overview of the products. This project was also developed in several languages, so that it could be used by different audiences in cases such as online meetings, as support for a presentation or even to demonstrate a larger company stand.

• Transparent and efficient communication
• Promotion of a modern image
• Greater involvement of the population in the city's development
• Easier dissemination of projects