A New Look at the Douro

Comboios de Portugal (CP) is a Portuguese rail transportation company with over 167 years of experience. Considered a public entity, it has only one shareholder - the Portuguese state. In 2023, the company carried around 173.2 million passengers, making it one of the most representative Portuguese companies and the largest land transport company in Portugal.

CP aims to contribute to the economic development and social cohesion of the country and its citizens. It has therefore developed a strategic plan for 2022-2030 in which it makes several commitments, such as the commitment to strengthen and grow the relationship between the company and its stakeholders.

The Bolsa de Turismo de Lisboa is one of the largest fairs dedicated to the tourism sector in Portugal, organized by the AIP Foundation. It is held annually in the city of Lisbon, at the Lisbon International Fair. As this is an important event, CP took the opportunity to be present in a strategic and prominent way.

CP wanted to have a commercial sales tool capable of presenting a new project in an innovative and attractive way, in other words the redevelopment of the Douro line and the historic train, in order to capture the attention of current and potential passengers and partners, assuming a position in the sector in which it operates.

In partnership with Frontal, a specialist in the organization, production and promotion of events, which played an important role in the development of this project as a commercial bridge with the client, an immersive 360 video was developed depicting the iconic train journey between Porto and Pinhão. This project allows the user, through the use of glasses, to observe and explore the entire route and some of the highlights of the journey, which provides an immersive and unique experience. In addition to what is offered to the user, CP has the opportunity to position itself as an innovative brand that is able to offer its passengers a distinctive and innovative way of discovering the best it has to offer.

• A unique experience for visitors
• Enhancement of travel and the territory
• Adoption of an innovative positioning
• Highlighting at events and fairs