Biodiversity Trail

LIPOR treats about 500,000 tons of municipal waste produced by about 1 million inhabitants every year, putting this in perspective is more than the weight of 250,000 cars. Since 2009, it has been developing actions for the knowledge and preservation of biodiversity, with the Rio Tinto area as its cloth. These actions began with the Inauguration of Aventura Park in the summer of 2010, the inauguration of the Pedestrian Path in 2015, the construction of the Walkway along the left bank of Rio Tinto in 2016, and now the Ecological Trail in 2019.

LIPOR has been assuming an innovative culture and betting on the future, and in this sense understood that its communication has to be directed to the younger audience in a captivating way, which led them to look for new communication tools to attract new visitors.

The Ecological Trail came about as part of the process of redeveloping the Old Landfill Site in Ermesinde, transforming an area of open-air garbage into a space of trees and grassy areas where families can enjoy Portugal's pleasant climate. It is located along the banks of the Rio Tinto and is designed to promote physical activity, healthy eating, respect for the environment and biodiversity, and socializing, with an emphasis on young people. LIPOR was looking for innovative tools that would provide new attractive experiences for the Trail, always focusing on environmental awareness.

In partnership with UpNorth, which played a key role in the commercial relationship with the client, 3Decide developed an interactive 360º tour of the Ecological Trail for use on smartphones, which led the team to find ways of minimizing internet traffic without compromising the high quality of the 360º images. Since specific topics wanted to be communicated in various places, such as the different techniques for controlling water movement on the Rio Tinto trail, the respective information sheets were developed by UpNorth. In this way, this solution not only enriches the user experience, but also positions LIPOR and the Ecological Trail as a reference in terms of sustainability.

Nowadays, it becomes increasingly easier to produce virtual tours. There are affordable cameras that promise excellent 360º results, as well as various digital platforms and companies looking to offer more innovative audiovisual services. However, it is very easy to distinguish a professional virtual visit from a more amateur, in issues such as the final quality of 360º images, custom user interface with the customer brand and also in advanced features such as optimization for mobile devices or compatibility with Virtual Reality glasses. Also, the entire process of management and communication that 3Decide applies with its customers, reflects more than a decade of business experience and in the production of projects of this nature, allowing to go from the first visit to the location, in which a preliminary 360º survey is made immediately, until the final version in record time, without communication problems and misunderstandings.

• An engaging and memorable experience for users;
• Use of important and educational content, due to the use of sustainable communication;
• Adoption of a technological and environmental positioning;
• Rich and detailed visual solution, increasing the quality of the interaction between the experience and the user.