Virtual Gallery Tour

Árvore-Cooperativa de Atividades Artísticas CRL is a cultural cooperative based in the historic area of Porto, in Passeio das Virtudes. Founded in 1963, its aim is to produce, disseminate and market artistic and editorial works and to provide training and information to members and the public in the visual arts, art studies and other areas related to creation and knowledge.

The art cooperative offers a wide range of activities both nationally and internationally. At its headquarters, various spaces are available, such as exhibition rooms; a store and art gallery; workshops and production of serigraphy, lithography, engraving, ceramics, photography and multimedia; an auditorium, a restaurant and a garden. All this offers the general public new opportunities, new experiences and new challenges.

Árvore's aim was to make the cooperative more technological and innovative from a digital point of view, allowing the public to explore the exhibitions and all the content associated with them. The aim was to create a digital tool that would satisfy their needs, offer an accessible and captivating experience and offer a new way of interacting with art.

The main objective was to modernize the cooperative, making it more technological and accessible. 3Decide therefore developed a virtual tour, where the user can see the gallery's exhibitions in an immersive way, with the possibility of observing each painting present and also visiting the physical store in 360º. This project is divided into two parts: the store, where you can explore the products available for sale, and the exhibition circuit, which offers an interactive tour of the gallery space and access to detailed information about the paintings on display. With this solution, the cooperative not only expands its digital presence, but also provides its visitors with an interactive experience, bringing the public closer to art.

• Expansion of the cooperative's presence in the digital environment
• Interactive and personalized experience
• Promotion of culture and art
• Encouraging the use of e-commerce