Cultivate

The Route of the Romanesque, created in 1998, is located in the Sousa, Douro and Tâmega valleys and includes 12 municipalities such as Castelo de Paiva, Lousada, Baião, Paços de Ferreira, Celorico de Basto and Marco de Canaveses. Recognized as a project with a historical and cultural legacy, the Route is anchored in a set of heritage assets of high value and exceptional particularities, which aim to make it a destination of choice for the Romanesque, bringing together a total of 58 monuments and 3 interpretation centers.

The Route of the Romanesque intervenes in areas that include scientific research, the dissemination of knowledge, heritage conservation, cultural promotion, heritage education and, finally, tourism promotion.

Between 2021 and 2022, the Route of the Romanesque promoted a series of events known as “Ver do Bago”, which is divided into 3 exhibitions - Ver do Bago nos Monteiros, Ver do Bago nos Santos and Ver do Bago no Sangue. These exhibitions explore the connection between vines, wine, the territory, the divine and people.

In order to communicate the exhibitions and highlight the history of the regions where they were on display, the Route of the Romanesque needed an innovative and versatile solution. 3Decide therefore had the ideal solution to make a historical record of all the exhibition spaces, using digital tools that tell the story in a playful and captivating way, preserving the legacy of the exhibitions.

This project counted on the partnership of Bairro dos Livros, a specialist in organizing cultural events, which played a key role in the development of this immersive experience. That said, a VR goggles project was created for the three exhibitions, which allows the user to visualize the wine history associated with the monasteries and the religion of the areas portrayed. In addition, two other experiences were developed: a multi-layered projection that recreates a theatrical act and an interactive book that combines printed elements and animations, providing an immersive narrative. In order to make this experience even more dynamic, a video mapping was developed in which various characters appear throughout the presentation so that the user can enjoy a captivating and visually complete experience.

• Educational and memorable experience for the user
• Combination of different presentation formats
• Greater reach of the project
• Adoption of an innovative positioning in the cultural sector