The Editory Riverside Santa Apolónia Hotel

The Preceram Group has family origins and is made up of several Portuguese companies with extensive experience and knowledge of the construction sector and the manufacture of materials. Present in the center of the country, all products are created to be advantageous solutions for architecture and people, to help with health and well-being and to reduce energy consumption.

The Preceram Group's resolutions promote clear, fast, economical construction and make it possible to improve the thermal and acoustic performance of buildings, indoor air quality and the flexibility of spaces, with the aim of cooperating for guaranteed comfort in each customer's home. As an innovative company, the Preceram Group is always on the lookout and, as such, its communication is carefully crafted with the aim of attracting the public, which has led it to research new communication tools that allow it to do just that.

The Editory Riverside Hotel is located in Lisbon's Santa Apolónia station and is a hotel with a great historical legacy from the 1960s and 1970s, aimed at all citizens of the world. Given its location in one of the busiest stations in the country, it became the ideal place to do a case study due to the noise of the station compared to the noise of one of the hotel's rooms.

The aim was to create an innovative commercial tool for the Preceram Group, capable of presenting the products used in a completed construction project and highlighting their various features to potential customers. The aim was to develop an interactive guided tour experience, in a detailed and engaging way.

The aim was to communicate specific products, i.e. products used in the construction of The Editory Riverside Hotel which, when the work is finished, are not directly visible. That said, 3Decide developed an interactive guided tour that allows the user to walk around the hotel, focusing on the soundproofing of the different spaces, such as the difference in sound between one of the hotel rooms and the movement of the train station. For this project, voice-overs and texts were also produced in four languages, aimed at different audiences. The visit can be started with just one click, providing a complete experience. This solution is mostly promoted at events in which the Preceram Group participates, offering an effective and captivating way of presenting its products.

• Efficient demonstration of non-visible products
• Adoption of a premium and technological market positioning
• Differentiating and immersive presentation at events
• User-friendly and customizable experience