PetMaxi

Petmaxi is a dog and cat food factory based in Ferreira do Zêzere. It was founded in 2015 and is made up of a team specialized in providing the best food for each animal. Under the motto “Feeding Happiness”, petmaxi is inspired by the well-being of pets and dedicates itself daily to creating a nutritious and balanced diet for dogs and cats. They currently export to more than 40 countries on different continents.

Governed by the values of team spirit, ambition, proximity, passion, integrity and innovation, Petmaxi affirms that people, technology and dedication are equally essential to the foundation of success. That said, they researched new communication tools that would enable them to innovate in the market sector.

In order to showcase Petmaxi's facilities and manufacturing capabilities, 3Decide set out to come up with solutions that would be able to show current and potential customers Petmaxi's production capacity. It was also important that this solution could be used in various contexts, including events and even business meetings. Thus, an innovative and versatile solution was developed, capable of communicating the company's potential and highlighting Petmaxi's image to the public.

This project involved Jorge Braga, a long-time partner of 3Decide, who has extensive knowledge of the industry. It was therefore possible to develop an innovative and high-impact project both online and in the VR goggles environment. These glasses can be taken by the Petmaxi team to events to showcase their production capacity. It allows the user to see the entire process from the arrival of raw materials to unloading, food analysis, quality and testing and all the stages of production, packaging and storage/dispatch. The process is viewed through 360° photographic and video graphic content, both on the ground and from the air. In this way, not only has an immersive and detailed experience been developed, but effective communication has also been adopted.

• Complete demonstration of the production process
• Portable tool for events/fairs and meetings
• Versatility of presentation on various platforms
• Adoption of a premium and technological market positioning