Koncept

Sotkon is an urban waste collection company that emerged more than 20 years ago with its first idea for an underground container and is considered a cutting-edge solution. It is an international company with a presence in around 40 countries and is dedicated to the design, manufacture and sale of underground and semi-underground waste systems. With a wide range of models from “Koncept” to “Qubus”, “Apto” and “Oily”, the organization provides complete modular solutions, pre-assembled and ready-to-install deliveries and other complementary products.

It is an international company with a presence in around 40 countries, directly or through distributors, with more than 30,000 containers installed on the various continents. As a company that is also conscious of environmental sustainability and innovation, Sotkon adopts an R&D approach that provides dynamic solutions to suit each market.

The Koncept is one of Sotkon's products that is displayed using a simple design based on five main components: a concrete tank, a polyethylene container, a pedestrian platform, a disposal frame and a safety platform that complies with European standards. Given the complexity of Sotkon's products, the aim was to use a commercial sales tool to showcase the company's products to current and potential customers.

The aim was to communicate specific products, in other words, to show the various features of waste collection products. 3Decide therefore developed a virtual experience in the form of a landing page, using scrollytelling to tell the whole product cycle. With the help of 3D models of the company's solutions, it was possible to integrate animations throughout the experience. In addition, a promotional video was created to present the alternatives provided and the history of the company, which was used as an introduction to the landing page. This combination of content provides the user with a dynamic experience, as they can clearly understand what is being presented to them.

• Clear and dynamic presentation of the product cycle
• Interactive and immersive user experience
• Introduction of the company through a promotional video
• Visually attractive communication